VisitScotland Internal Comms rebrand

Logo re-brand for Internal Comms channels.

The time of change has come... the Internal Communications department at VS.
 
The task seemed huge at first: the team ran quite a few channels across all platforms - e-mails, info booklets, printed magazine, events and Intranet Hub, video production... All the channels had their own face, and looked very different from each other. So the idea was to unite them all with one element and one colour palette.
Left: initial idea of using different colours for different channels.
Right: the VS element consists of multiple geometrical shapes.
One of the Hub's faces - for lunch-time events
VS View draft - a quarterly issued magazine
A couple of layout templates for the magazine
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